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INTERNATIONAL7 April 2026
The Lone Founder Who Built a Social Network for the Censored
Issam Hijazi built UpScrolled alone after users complained about censorship elsewhere. Nine months later, 5 million users have joined, forcing the founder to grapple with scaling his vision while maintaining its core principles.
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Source: www.wired.com
In an era where social media giants dominate digital discourse, Issam Hijazi's story stands out as a remarkable exception. Nine months ago, the entrepreneur launched UpScrolled from his laptop, driven by a simple yet powerful motivation: to create a platform where users wouldn't face the shadow bans and algorithmic suppression they experienced elsewhere.
What began as a solo project has evolved into a phenomenon, with 5 million users flocking to the platform. This explosive growth speaks volumes about the pent-up demand for alternative digital spaces where free expression isn't curtailed by opaque content moderation policies. UpScrolled's rise coincides with growing public skepticism toward established platforms' handling of political speech, misinformation, and user data.
However, success has brought its own set of challenges. Hijazi now finds himself in the paradoxical position of trying to scale infrastructure and implement governance policies while maintaining the platform's founding principles. The company faces the classic startup dilemma: how to grow rapidly without compromising the values that attracted users in the first place.
Looking ahead, UpScrolled's trajectory raises important questions about the future of social media. Will it follow the path of previous alternative platforms, eventually succumbing to the same pressures that led to its creation? Or can it chart a new course in digital communication? The answer may determine whether this represents a genuine shift in how we connect online or merely another chapter in the endless cycle of platform migration.