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INTERNATIONAL7 May 2026

Musk's Last‑Ditch Bid to Subjugate OpenAI via Tesla

Messages between Tesla executives and Shivon Zilis in 2017 reveal a plan to launch a rival AI lab, potentially led by Sam Altman, highlighting Musk’s attempt to regain control over OpenAI. The episode underscores a broader power struggle in the AI industry and raises antitrust concerns.

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The Vertex
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Musk's Last‑Ditch Bid to Subjugate OpenAI via Tesla
Source: www.wired.com
In the summer of 2017, private messages between Shivon Zilis and senior Tesla executives revealed a daring blueprint: the creation of a rival artificial‑intelligence laboratory that could challenge OpenAI, with Sam Altman or Demis Hassabis potentially at its helm. The revelation, unearthed by Wired, underscores a long‑standing personal rivalry between Elon Musk and the OpenAI founders, and hints at Musk’s last‑ditch effort to reassert control over a technology that has reshaped his corporate narrative. Deep analysis shows that Musk’s overture is less about altruistic collaboration than about consolidating influence over a burgeoning AI market worth hundreds of billions. By co‑opting Altman, Musk could steer OpenAI’s research toward Tesla’s autonomous‑driving and energy divisions, thereby internalizing intellectual property and limiting external competition. Moreover, the move signals to investors and regulators a willingness to weaponize talent, raising antitrust questions about concentration of AI expertise within a single conglomerate. Contextualizing this episode within the broader AI race reveals a pattern of tech titans vying for dominance: Google’s DeepMind, Microsoft’s partnership with OpenAI, and Amazon’s AWS AI services all illustrate a sector where talent is the ultimate currency. Musk’s 2017 overture predates his 2023 departure from OpenAI’s board, reflecting a strategic pivot from stewardship to competition, and mirrors the historic clash between open‑source ideals and proprietary ambitions that have defined the industry’s evolution. Looking ahead, the prospect of a Tesla‑backed AI lab could accelerate the militarization of generative models, intensify talent poaching, and prompt regulators to scrutinize cross‑company data flows more aggressively. Whether Musk’s gambit will yield a competitive edge or provoke a backlash that fragments the AI ecosystem remains uncertain, but it undeniably re‑frames the contest for the next wave of artificial intelligence.